The Sam Phillips Music Celebration 2012

October 6, 2012 | Downtown Florence, AL

The Sam Phillips Music Celebration began in 2005 in honor of Legendary Sun Records founder Sam Phillips. Produced by Big River Broadcasting, Sam’s event takes place in his hometown areas of Florence and Muscle Shoals, AL. From 2005-2009 our event took place at the Marriott Shoals Conference Center.


2010 saw Sam’s event grow in interest and attendance, which caused us to look for a larger venue. For 2011, the Downtown Florence area was chosen for a Rockin’ 21 and over outdoor street party.


The open air downtown location was so well received by attendees and artists that we are happy to offer the event again on Court Street for 2012.

Keep The Shoals Beautiful helps us produce green events in the Shoals Area.

Thank you!!



2012: Sam Phillips Music Celebration VIP Sponsor

VIP Sponsorship Package Details:

  • Table for 10 guests in VIP Section with food provided by Dish Café
  • Access to the VIP lounge, open bar, and private restrooms
  • Logo Recognition on big screens located on each side of the stage
  • Sixty :15 second commercials split across Q107, KIX96, KIX106, & FOXAM1340
  • Note: These radio spots must be used during the month of October 2012

Outdoor Open Air Event starts in:

Artist Lineup Details:

5:00 pm Doors Open
6:00 pm Second Creek
7:00 pm Atlanta Rhythm Section
8:45 pm Mac McAnnally
10:15 pm Wet Willie

Venue Location - SunTrust Building

Alabama St & Court St Florence, AL 35630
T: 256-764-8121









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